Producing content for your business is just one step of the marketing process. Effectively delivering that content is what truly determines the success of your campaign. There are so many ways to deliver content to your customers that it often gets lost among all the other content being pushed. For instance, if you’re running a blog and you share a new blog post on Twitter or Facebook, it’s likely that it might get lost among all the other content on your users’ feed. Or maybe you post it at an inopportune time when few people are online, and by the time they do come online, your post is buried among the piles of new content that has been published by then. Your content won’t produce any value if it doesn’t effectively reach your followers.

 

So how can you make sure that your content is being effectively delivered to your followers? By delivering it to them directly. The age-old approach to delivering content directly has been through email. However, email marketing is quickly becoming out-of-date: it’s no longer as effective. With spam filters and people being much more cautious with which emails they open, very few people will even open the email that you send them. This is where Facebook Messenger comes in. It’s more secure than email, it allows you to easily deliver multiple different content formats, it allows for chatbot automation, and it gives you the ability to have real-time conversations with clients and potential customers. Compared to the low open and click through rates of email, Facebook Messenger has around an 80% open rate and nearly 10 times the click through rate compared to email. With over a billion users using Messenger every month and such a high interaction rate, it’s only natural that it’s becoming the next big platform for content delivery.

 

So this begs the question: how can you start using Messenger to deliver content to your followers? You can’t just go and send all of your followers a message individually as that’s highly impractical. That’s where KiboPush comes in. With the broadcasts feature, you can create and send messages with different types of content to either all of your subscribers or a subset of them based on some targeting criteria. You can also use the auto posting feature to integrate your Messenger page with Twitter and Facebook, so that if you share your content on either of those channels, they will automatically be pushed to your subscribers on Messenger as well. This will ensure that your followers don’t miss your content so you can focus on creating great content instead of worrying about it effectively reaching customers.

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