One of the most important, if not the most important, aspects of maintaining a successful business is customer loyalty. It’s also one of the most difficult things to attain in a business. With so much competition in almost every aspect of business, it’s becoming increasingly difficult to gain loyal customers. However, the most foolproof way of doing so is by providing good customer support.

Why is providing good customer support so important? By providing the best in customer support, you increase trust, and that could mean the difference between customer loyalty and customers who jump ship. If customers know that they can voice complaints and those issues will be handled properly, they will feel more comfortable doing business with you. Once your customers see that you provide consistently good customer support, they will become loyal to your brand. This has an added bonus of increasing brand awareness; your loyal customers will talk about you: if they hear someone else talking that they need a specific kind of company, they are much more likely to recommend your business over someone else’s. For example, if a restaurant offers exceptional customer service and they make an effort to make sure you have the best possible experience, and they consistently do so, you will eventually become loyal to their brand and will recommend them to others. In contrast, if you go to a restaurant where customer service is lacking, you will be hesitant to become loyal to their brand.

Now you know why customer support is so important and how it builds customer loyalty, but how can you provide good support? More and more people around the world are connecting through instant messaging – more than 1 billion people use Facebook Messenger each month. By communicating through Messenger, you can have conversations with people directly from your Facebook business Page. You can privately answer questions or concerns from customers about your business, their orders, or anything else from anywhere, at any time. It’s a convenient way to let customers know that you’re listening and allows you to create personal connections with them, and consequently, it’s one of the best ways to provide customer support.

So that seems pretty simple, but how can you fully utilize the power of using Facebook Messenger for customer support? As your customer base grows, it will become increasingly harder to reply to every person in a timely fashion and maintain good customer support. That’s where KiboPush comes in. With the workflows feature, you can easily automate frequently asked questions and improve response time. With the live chat feature, you can manage all incoming and outgoing messages of all your subscribers right from within KiboPush. So you can let workflows handle all the frequently asked questions and concerns, and then review the responses and reply to any remaining questions with live chat, allowing you to maintain a 100% response rate with a near instantaneous response time. Customer support doesn’t get any better than that!

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