Why and How to Apply for Messenger Subscription Messages?
We all know that Facebook is being heavily used as a Marketing Platform through Facebook Pages, Advertisements and Messenger Marketing. Messenger marketing is taking roots in the businesses and is gaining popularity. The reasons include higher click through rate of Messenger. Facebook Messenger marketers need to apply for Facebook Subscriptions Messages before the end of this year as announced by Facebook.
In this blogpost we will tell you what are Subscription Messages, Why should you apply for sending Subscriptions Messages Permission and How can you apply for the permission?
Facebook allows us to send following types of Messages to our subscribers by using Messenger Platform API.
1. Standard Messaging
Also called 24 hour messaging window. In this type of messaging, businesses are allowed to send promotional content and they have up to 24 hr time to respond to messages. The conversation in this type of messaging is initiated by the person who wants to contact the business. The 24 hr limit is refreshed every time the person responds to the business.
2. Subscription Messaging
Note: No promotional content is allowed in Subscription Messaging
This types of messaging is allowed for specific use case and give the businesses ability to send regular messages to a person on messenger. These are sent outside the 24 hour standard messaging window. A user may opt out of receiving subscription messages.
3. Sponsored Messaging
If you want to send promotional messages and paid advertisements then sponsored messaging is the choice. These messages are sent via Facebook Marketing API and allows the businesses to re-engage people who have previously started conversation in Messenger. This messaging is specifically for sending paid messages that are outside 24 hour window. Sponsored messages may contain promotional and non-promotional content.
Why you should apply for Facebook Subscriptions Messages?
If you are running a news website or a tech related blog or any other kind of website where you want your users be updated with the latest content on your site then go for Facebook Subscription Messages.
If you have an application like Personal Task Manager or a Fitness app and your users want personalized updates on daily basis then apply for Facebook Subscription Messages.
How to Apply for the permission?
After release of messenger v2.3, permission to send subscription messages will be handled at page-level rather than app-level. This means that admins of the page will have to request the permission for sending subscription messages to the users.
A page must apply for and to be approved to send subscription messages. Once the Page is approved, any app subscribed to the Page may send subscription messages on the Page’s behalf using the Send API’s NON_PROMOTIONAL_SUBSCRIPTION message tag.
Eligible use cases:
- News: the businesses whose purpose is to inform its users about recent events and updates or provide information in categories such as sports, finance, weather, government, traffic, religion, celebrities and entertainment.
- Productivity: the integrations whose purpose is to manage productivity by calendar events, timers, receiving reminders and paying bills etc.
- Personal Trackers: the integrations whose aim is to give people the ability to receive and monitor information about themselves such as fitness, health, finance etc.
So how can you apply for Sending Subscription Messages?
Go to Page Settings> Messenger Platform
Go to Advanced Messaging Feature Section
Click on Request Button and following form will be opened.
In this form you have to do couple of things. First select the use case for sending subscription messages. For example if you are running a blog about health and fitness then you should go for third use case which is Personal Tracking. Then describe the kind of messages that will be sent and how often the messages will be sent.
Then provide the examples of type of messages you will be sending. Read the Messenger Policies and Facebook Community Standards and Click on confirm if you agree to not to send promotional content. This will send the request for sending subscriptions messages.
Be careful with your application. The approval time varies depending on the application. It can be approved within days or can take months. After you get an approval from Facebook, you will be allowed to send regular messages to your users.
By applying for the subscription messages you are agreeing not to send promotional updates. If you will send promotional messages outside 24+1 rule then Facebook will review it and cancel the subscription messages facility.
If you have multiple pages then you will have to apply for all the pages that you manage.