You want to rank higher on Google. You don’t want to wait years before you get the results. What should you do? I’m going to share with you three unorthodox ways to boost your search engine rankings and start getting results today
Tip 1: Buy Digital Real Estate
The first tip I have for you is go and buy other properties within your space.It’s expensive, but it’s a great way to grow your search engine rankings without spending a ton of money of SEO. Everyone’s like, “oh, SEO takes so much time, it’s expensive”. There’s a lot of people who already have their rankings that aren’t making any money Why not just go and buy those sites for pennies on the dollar? It’s so much cheaper than doing SEO. Yes, it’s crazy, but it works.
Tip 2: Reach out to promoters
The second unorthodox tip I have for you, is go after people who promote your competitors. Here’s what I mean by this. Let’s say you’re AWeber. Aweber is a email solution and your convert kit. You’d want to hit up everyone who’s promoting the Aweber offer in their blogpost and be like, “Look, if you’re promoting Aweber, I can give you higher payouts. Just take all of your blogposts that discuss Aweber versus MailChimp and also promote tools like Convertkit, just add us in there. What do you have to lose? We’ll pay you to promote us”. By doing that, you’re not only going to get more traffic, but those links will eventually help you boost rankings.
Tip 3: Provide content in multiple languages
The third unorthodox tip I have for you is, when you’re trying to get rankings in English, yes it’s competitive and it takes long. But if you’re trying to get rankings in Portuguese, like Brazil for example, or in Latin-America, for all the Spanish languages, guess how long it takes? In many cases you can pop up a brand new website and get rankings, I kid you not, in one or two months. It’s not that competitive. They don’t have enough content in Latin-America. Heck, even in some parts of Europe they are lacking content. When Google lacks content, what do they have to do? They have to rank sites faster, because the good ones should be at the top so people can get the information faster. Don’t just expand your content into all these different countries to get more search traffic. Instead you need to look at your customer base, where they’re coming from, what languages do they speak. We found that 51% of our revenue is from overseas. So we started taking our content, looking at the most popular regions and translating them to the regions that were bringing us the most amount of money that weren’t English-speaking. Once we did that, we went out, we built links within those regions, we did outreach, and people were like, “yeah we’ll link to you, there’s not that much content in these regions, we’ll love to”. They didn’t try pitching us for money, they didn’t try charging us or asking for anything in exchange. It was like, “sure, we’ll gladly link to you”. We just used hreflang, we we translated our content manually but we used hreflang to tell Google, “hey, this is our content, but in Spanish, and it’s for Spain”, or “here’s our content in Portuguese, and it’s targeted towards the Brazil audience”. As we built links, built the social shares in those communities, because it’s really cheap to do Facebook ads or Twitter ads in those regions. We got a ton of traffic and the rankings just came in. Right now we get so much traffic in Brazil, it’s roughly 50% of the size, traffic wise, compared to what we’re getting for the United States. If you want quick, easy traffic, look for where your revenue is coming from, I bet you have some overseas. Start looking at the most popular regions and translate your content into those regions. It’s an amazing way to just get tons of traffic. My buddy Saulo, his wife created a site called Esposas online. Within six months, she generated 100 000 visitors a month, just from Google. Guess how many backlinks she built? Less than 10. Why, you may ask, how is this possible? It’s because there’s no competition in these regions.