Why Facebook Messenger is better than Email Marketing
If you are in the digital marketing space it is very likely you might be familiar with one of the digital marketing tool like MailChimp and Constant Contact. Email marketing for quite some time has been one of the key tools for digital marketers to promote their products and brand. However in this increasingly social digital space, people are spending more and more time on messaging apps like Facebook Messenger instead of looking into email. I mean checking emails has always been a chore for people. On the other hand Facebook Messenger is the place where most of the people hangout these days.
This trend is quite visible when you look at the numbers. In fact, the average open rate for Messenger is 84.3% compared to email which is only about 22.8%. Yet it is surprising to see that very few businesses are leveraging this new marketing channel.
Our goal at KiboPush is to spread awareness among businesses on how they can leverage Facebook Messenger to market their brand and take their business to the next level. In order to facilitate businesses we have developed a FREE tool, which allows businesses to send push messages to their subscribers on Facebook Messenger.
One of the good things is that if your business is already on Facebook it is super easy for you to transition to Messenger Marketing. All you need to do is sign up on KiboPush and connect your Facebook business page with our tool. Once you have done this, whenever someone messages your business page on Facebook, they will automatically become your subscriber. Later on you can send broadcast i.e (Promotional Messages, Newsletters etc) to all of your subscribers using KiboPush with just a single click. You can increase your ROI by 4X if you follow this strategy compared to email marketing.
If you need any help you can also view the user documentation http://kibopush.com/user-guide/ .
If you have any questions you can contact us at firstname.lastname@example.org