Tips that can help you create better Facebook Ads
Facebook is one of the most popular platform for marketers to advertise on. Many people spend a lot of their time on Facebook. Facebook ads can be very effective and give a really good ROI if you know I how utilize them properly. Here are some tips and tricks that you can use to significantly improve your ROI on Facebook Ads.
Don’t drive traffic to your homepage
One of the common mistakes made by marketers is that they often try to drive the traffic to the homepage of their website. Why is this a big mistake? Well because the people who are on Facebook scroll down their News Feed are not necessarily interested in visiting a new website. They are there on Facebook to socialize, catch up with friends and trying to relax. So what you should be really doing on Facebook is gathering information about your customers like email and phone number in exchange of some valuable information that you are offering. For e.g if you are offering dental services you can make a video that tells people what are the five things they need to consider before hiring a dentist.
Test with small daily budget
One of the important things about Facebook ad is that you need to do a little bit of experimentation, trying out different ad graphics and title tags. The good thing is initially you don’t need to spend a massive amount of money to test your campaigns. When you are running a Facebook Ad you goal should be to get the cost down to less than 15 cents per click. If your costs are greater than 30 cents per click, it means that you are doing something wrong and you need some sort of guidance. Also you conversion should be around 10% to 20% atleast. What is meant by conversion? It means that of all the people that you send to your landing page, how many of them actually end up giving you, your email and phone number. Having a higher conversion rate will drastically improve your ROI so make sure you have done enough experimentation.
Title of your Facebook Ads
The title of your Facebook Ads can have a high impact on the results you get. Having a good and relevant title can actually help you increase conversions. I have noticed that if you add your target audience in the title of the ad, it gives you better results e.g If you are targeting doctors in California, try to have a title like ‘Are you a doctor living in California?’.
Image of your Facebook Ads
Image is probably the most important factor which impacts whether someone might or might not click you Facebook ads. The image of your Facebook ad should be something curiosity evoking, something that grabs people attention. However you will have to experiment with different images in your ad campaigns as it is different for each target audience. Sometimes illustrations do really well, sometimes a red border around the image does good as it grabs users attention, you will really have to experiment with this one in this regard.
Description of your Facebook Ads
The description of your Facebook Ad is one of the deciding factors that determine the success for your Ad. In the description box you need to write some of the associated benefit that users will be getting out of your services. The description should tell your audience what are the core values that you are providing to your customers.
Facebook Ads Shelf Life
You have to realize depending on how large your target market is on Facebook, you ads might have a shorter shelf life. So lets say you post an ad and you are getting 20 cents per click but after a couple of weeks which might to see that the cost of clicks is increasing, so that’s gonna show you that you ad is getting a little stale and you might need to refresh the ad by changing the title or the image of the ad
The important thing that you might want to consider while creating Facebook Ad is targeting. If you are targeting a local market you can keep the targeting a bit general as doing otherwise might increase your cost per click. However if you are going at a national or international level you might want to define additional interests to target very specific type of people and you would stay keep your costs per click relatively low.
So these are some of the tips that you can use to improve your ROI on Facebook. I hope you found this article useful. Thanks 🙂