How to build email marketing list using Youtube
So one of the biggest keys for building a successful business is building an email list, but it can be challenging. So today, I’m gonna be sharing my five biggest tips for building an email list fast using YouTube.
Why building email list is important
So one of the big mistakes that I see a lot of people making is actually not focusing on building their email list. I think there’s a misconception that goes around that thinks, oh it’s not important and a lot of focus and attention is on getting more followers on social media, getting more subscribers on YouTube, but there’s a huge problem with that and that is this. You don’t own those communication channels. We’ve seen it happen on Facebook. Organic reach at one time was really good there, but then as time went one, less and less people are seeing your posts, even if they’ve subscribed, even if they’re a fan of yours that doesn’t even mean that you can get your message to them. And even here on YouTube, most channels have less than 10% of their subscribers even seeing their videos in their main subscription feed. And that’s a huge problem, right, because just because someone subscribed to you or following you on social media does not mean you’re reaching them with your message or your content. And so that’s why I always encourage entrepreneurs, creatives and video influencers to be building an email list cause it gives you an opportunity to get in front of the community that you’re building, the tribe you’re building, despite what happens with social media platforms, algorithms, or even if a platform was to disappear tomorrow. Essentially any of your social media presence is on rented land, but your email list is something that you can own and then a group of people that you’re able to communicate with in a deeper way over the long haul.
How to build an email list
I really believe that YouTube is one of the best ways to build a thriving email list. But how do you actually do it? Let’s jump in to these four steps.
Step 1: Pick an email service provider
Step number one is you need to pick an email service provider. This is also known as a CRM and these are services like MailChimp, Aweber, Infusionsoft, ConvertKit, I currently use GetResponse and I want to encourage you, you can do a lot of research here, but don’t get stuck here. It does matter, but the important thing is just to get started. But one power tip is if you start with a certain email provider make sure ahead of time that you’re able to export the email list and the contact information that you get from them. And that way you can switch at any time. For me, I actually started with MailChimp a few years ago because I was able to use just the free version for quite a while before needing to switch to the paid version, however I eventually learned that they weren’t very favorable to affiliate marketing and I think that affiliate marketing is one of the best ways to generate income online so I switched to GetResponse. And since that time I’ve absolutely loved them. It’s been amazing. They not only have a good basic model, but eventually you can move into some advanced automation so whether you’re a beginner or whether you’re even more of an advanced marketer, GetResponse has been pretty incredible. And what’s cool is you can also of course always do free trials with things like GetResponse to just test it out, see if it works for you, how you like it and things like that.
Step 2: Give away something valuable
Step number two is create something cool to give away in exchange for a person’s contact information for their email list. And so in our space this is called either freemium or a freebee or a lead magnet.Instead of just saying hey jump on our newsletter, say something like hey here’s something actually cool that’s actually valuable and you can download that in exchange for signing up for the email list. And so a couple power tips here. The first one is make it really valuable. Like you actually want it to be cool and it doesn’t have to be a PDF. It can be an audio file. It can be a video that is only available privately. It’s not a public YouTube video or it’s embedded on a page somewhere. It could be a checklist, it could be just something quick and cool that’s gonna get results for the people that want those results in your space and in your niche. And then the second quick tip is you want to make sure that it also is specific. And what I mean is when you have a specific free gift for people you want to be able to know why they signed up for that list so that you can talk to them based on that interest.So I encourage you to strategically think about the free gift that you get and the tribe of people and community of people that are signing up for that. It gives you how to talk to them, but it also clarifies for you what they would be interested in and what they wouldn’t be interested in so that you can add consistent value over time and not have people unsubscribe because you’re random and all over the place.
Step 3: Set up a landing page
the next step is to then set up a landing page or this is a lead capture page or a squeeze page.this is just a place where now you can say here’s the free gift that you’re gonna get, whether it’s a free video, whether it’s a free download and if you enter your name and email or just your email then I’m gonna send you this and that gives people a way to actually sign up so they can get on your email list. What’s cool here is that most of the email service providers actually allow you to create landing pages right inside. So there are other services for this, but then maybe you need to sign up for something else. That might even cost more money. So when you’re getting started you can definitely use the landing pages or capture pages or squeeze pages that are just a part of your current email service provider.
Step 4: Call to action
Okay so you’ve picked an email service provider, you’ve created a free gift, you’ve set up a landing page, now you’re ready for step number four and that is to give call to actions for people to sign up and download your free gift and join your list in your YouTube videos. And I encourage you can do this in every video. Typically at the end and always tie it in to the content of your video. And so if you had a video with five tips on how to meal prep for the week, by the end of the video you could say hey if you want to actually download my grocery shopping list checklist you can grab that as well and it ties into the content of your YouTube video and it gives people the next step to go to another level with you, to download something with you and then to also join your inner circle. And again, even that person maybe watched the video, maybe they didn’t subscribe on YouTube or maybe they subscribe on YouTube, but your videos aren’t showing up on their feed. The cool thing is if they’ve signed up for your email list then you can send out a weekly newsletter and have another way to drive views, to drive traffic to your content, to your video, to whatever it is you’re promoting.