Why Facebook Messenger Marketing is The Next Big Thing?
Understanding Facebook messenger marketing and Facebook as a marketing channel is a huge right now and if you take advantage of it, you can find yourself with more leads and more sales and if you ignore it, let’s just say that you’ll be missing on a ton of quality customers that would have loved to try your product or service.
We are going to tell you why you should start using Facebook Messenger for your business and some actionable ways to start using it today. If you’re like most people you’re probably asking what does Facebook messenger marketing really mean, why should I use it and how do I get started.The great thing about Facebook messenger marketing is that as long as you have a business page you can already get started. So first let’s answer the why? Why should you get serious about Facebook? Probably capturing new customers by running some ads and sending customers to your site, then at some point you prompt them for their email so you can get in touch with them at a later time. Recently this has been a very good strategy but let’s face it. Emails have a low open rate and your customers are ignoring them more and more. Also, Customers leave because they hate throwing out information which is usually required in the emails. What if you could use Facebook Messenger to understand your customer better and add an automation to reply to them instantly? What if instead of making that first connection via email, you made that first connection with a personalized message on messenger directly on their mobile phone? I could tell you what your customers would be impressed but more than that you would be impressed because you instantly get access to their public profile which means you have the ability to follow up and can tailor the conversation to make it more personalized. We’re living in the era of mobile. All of your customers are on their phones. You need to think about where they spend the most amount of time and how they respond quickest and this turns out that messenger is the perfect way that personal, instant and super high open rate has to mean something. It’s also private messaging so it leverages one-to-one communication.
Now you know the importance of Facebook messenger marketing and its importance. Now, let’s jump on some practical uses.
The first is to add Facebook messenger opt-in on your website replacing any of your existing old email opt-in pop-ups with new the idea is to offer coupons content or subscription using Facebook’s one-click op and widgets like KiboPush or send a messenger once your customer often you can send them a first message that they’ll get on their phone you’ll also be able to send them updates, follow-up flash sales or exclusive promotions. Because it’s on their phone it’ll be faster and ready for them to open the moment. They have some spare time which you have taken from email but now you can qualify the lead right away without asking them for too much information. Adding these types of widgets is absolutely a breeze technology. The moment someone messages you on Facebook Messenger; you get instant insight into their public profile so you can see who they are, where they’re from, what their interests are, where they work, how many friends they have and so much more. It’s just where the world have headed as a business so this gives you unparalleled precision to more personal and knowledgeable responsive and really helps you find new markets you can target.