Facebook Subscription Messaging Policy Change
On July 31, 2019, Facebook issued a major change to their subscription messaging service (broadcasts and auto posting) in an attempt to provide a more personalized experience to its Facebook audience:
What this means for you is that now instead of just giving our app permission to message subscribers on any of your pages’ behalf, now you will have to individually apply for each page’s permission in order to send subscription based messages from that page. Facebook is primarily taking this tactic in order to review and approve a business before they’re able to send subscription messages.
How Can You Request For Subscription Messaging Permission?
Follow the below steps to apply for Subscription Messaging Permission for any page. You must be an admin of the page in order to apply for the permission:
- Go to Page Settings > Messenger Platform
- Under the ‘Subscription Messaging’ in the ‘Advanced Messaging Settings’ section, click the ‘Request’ button in the Subscription Messaging box.
The page admin needs to answer the following questions in the application form:
- To select which of the three eligible subscription messaging use cases applies to your Facebook Messaging Page.
- To write a brief description of how your bot will access your subscription messaging.
- Need to write sample examples of subscription messages that your Facebook Page will send to your subscribers.
- A confirmation that you won’t use your Page to send any extra promotional message to your users and will abide by all Facebook Platform policies and community standards.
The process takes only a few seconds to finish, but pay special attention to your message subscription message application if you don’t want to get rejected by the Facebook Community.
Pick the category that best describes the content you produce for your business along with a brief example which describes how you’ll be using the Facebook Page for sharing your content.
Do not use any promotional words (e.g. “give offers”) in your application or Facebook will reject your request.
There is no limit to the number of times you can apply for Subscription Messaging. If you fail in your first attempt, you have another chance to improve your form and get approval from Facebook.
Facebook Subscription is at Page-Level, therefore, you have to apply for each and every Facebook page you are holding.
Official documentation on this change can be found here.
For any further information, feel free to email firstname.lastname@example.org