Informing Subscribers of What to Expect
Letting your subscribers know what they’ve opted for is incredibly important to building a loyal customer base. So as your first broadcast, send a message indicating what kind of broadcasts they will receive.
For example, if you intend to send daily broadcasts to inform your subscribers of local news, then ideally you should tell them that, as a subscriber of your page, they will receive receive daily messenger updates about local news, and if they’re uninterested in receiving such broadcasts, they can unsubscribe anytime by messaging “unsubscribe” to the page.
Additionally, you can even include a sample message to show the format of the messages that you will send.
This lets your subscribers know what to expect from your page regarding messenger messages; it shows transparency, which is incredibly important in building a loyal subscriber relationship. The subscribers that are interested in your updates will stay, whereas the ones that aren’t can unsubscribe which increases subscriber satisfaction as well.
Below is an example of what you can send (fill out the brackets with relevant information):
The above example was created using broadcast in KiboEngage. The first component is a text component and the second component is a link carousel component. More info about broadcasts can be found here.