An overview of Types of Messages on Messenger Platform
KiboPush equips pages and businesses with helpful tools like broadcasts, sequence messaging and livechat which allows them to engage with their subscribers on messenger. Facebook has devised some rules and policies for their messenger platform to ensure that users are not being spammed by business pages. It is important that pages abide by these guidelines Facebook Messenger Platform Policy, otherwise they can be blocked from the platform.
In this blog we are going to cover Messages Types on Facebook that basically determines the ways different types of content can be sent on messenger and the audience it can be sent to.
On Messenger, four types of messages can be sent: Standard Messaging, Sponsored Messaging, Subscription Messaging, Other Messages(Message Tags)
Standard Messaging means that once user has initiated a conversation with the business page, then the business will be allowed to respond to them within 24 hours. Messages sent in this 24 hour window may contain promotional content. The 24-hour window is refreshed every time a user responds to a business through one of the following eligible actions:
- Sends a message to the Page
- Clicks a call-to-action button like Get Started within a Messenger conversation
- Clicks on a Click-to-Messenger ad and then starts a conversation with the Page
- Starts a conversation with a Page via a plugin, such as Send to Messenger plugin or the Checkbox plugin.
- Clicks on an m.me link with a ref parameter on an existing thread (See Messenger Ref Urls)
- Starts a conversation with a page by posting or commenting on the page. (See Comment Capture)
- User reacts to a message.
Sponsored messages allow businesses to message users who have an open conversation with their Page in Messenger. Hence, this message type is helpful to re-engage with subscribers who have not interacted with you recently.. Sponsored messages can be sent outside the 24 hour standard messaging window and can include both promotional and non-promotional content.
Subscription messaging gives a Facebook Page the ability to send regular content to a person on Messenger. Subscription messages are non-promotional messages sent outside the 24-hour standard messaging window.
Under the New Facebook’s Messenger Platform Policy, subscription messaging is available for Pages registered under the Facebook News Page Index (NPI).
Any admin with access to a Page in Facebook’s Business Manager should see the “News Pages” option under the “Registrations” tab in Business Settings. This is where user can begin the process of registering your news Pages
With the help of Message Tags businesses can send important and personally relevant 1:1 updates to users outside the 24 hour Standard messaging window. Facebook has simplified message tags by reducing the number of tags from 17 to 4 to support following use cases.
CONFIRMED_EVENT_UPDATE: Send the user reminders or updates for an event they have registered for (e.g., RSVP’ed, purchased tickets). This tag may be used for upcoming events and events in progress.
POST_PURCHASE_UPDATE: Notify the user of an update on a recent purchase.
ACCOUNT_UPDATE: Notify the user of a non-recurring change to their application or account
HUMAN_AGENT: Allows human agents to respond to user inquiries. Messages can be sent within 7 days after a user message
For further details view Facebook’s documentation for message tags