This feature allows you to segment your page subscribers on the basis of custom fields. You can set custom fields values in order to categorise them.
custom fields allow you to save additional information about your subscribers so that you can send more appropriately tailored communications. This means that you can send personalized messages based upon, for example, a recipient’s name or city of residence.
custom fields allow you to create any number of custom fields in each list of subscribers. Custom fields can be in text form (e.g. name, city, phone) or numerical form (e.g. date of birth, date of subscription) or in Boolean form (e.g. Is Active), which is appropriate when creating subscriber segments.
Custom fields will help you to target you campaigns to specific segments of their subscribers list. For example you might have a message that you only want to send to women. Or perhaps you only want to send a campaign to people in a certain age group. Or maybe your message is very specific and you only want to send it to women of a certain age in a certain geographical area.
You can use these custom fields to apply segmentation when sending broadcasts, polls, surveys and autoposting.